How strong is your website's enquiry system?
Score ten practical areas from zero to ten. You will get a total, a clear interpretation and the three weakest priorities to address first.
- ✓ No account or email required
- ✓ Your answers stay in this browser
- ✓ Built for service-business websites
Rate what exists today, not what is planned.
Use 0 when an element is missing, 5 when it exists but is inconsistent, and 10 only when it is clear, tested and maintained.
1. Message clarity
Can a visitor explain what you do, who it is for and why it matters?
2. Audience and problem fit
Does the copy describe problems your best prospects already recognize?
3. Offer and next step
Is there a useful first step for someone who is interested but not ready to buy?
4. Trust evidence
Can visitors verify who you are, what you have done and how you work?
5. Mobile usability
Can a visitor read, navigate and submit the form comfortably on a phone?
6. Primary call to action
Does every important page have one obvious action matched to visitor intent?
7. Lead form reliability
Is the form short, understandable, stored and tested through notification?
8. Source and event tracking
Can you identify the page, campaign and action that produced an enquiry?
9. Follow-up system
Does each lead receive an owner, status, next action and timely reply?
10. Speed, search and technical trust
Is the site secure, responsive, indexable and technically maintained?
What has been implemented and what is still being measured.
This separates completed technical work from intended business impact.
| System | Status | Evidence available | Next measurement |
|---|---|---|---|
| Lead form and notification | Implemented | Netlify storage and email notification tested | Qualified lead rate |
| GA4 and Clarity | Implemented | Page and interaction measurement installed with consent | Baseline traffic and behaviour |
| Free checkup path | Phase 2 rollout | Dedicated page, form and attribution | Visits-to-request rate |
| Business outcomes | Tracking after launch | No invented results | Qualified leads, proposals and wins |
Want a human review behind the score?
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