Context and objective
A local florist serves different buying moments: everyday ordering, specific occasions, weddings, events and visual inspiration. The redesign work aimed to make those routes easier to understand and reach across screen sizes.
Scope and contribution
- Responsive redesign work in Duda.
- Homepage, About and Contact page presentation.
- Weddings, events and order-flowers routes.
- CTA hierarchy, event/service positioning and mobile polish.
- Connection between service content, gallery-style proof and enquiries.
Key decisions
- Organize around buying occasions. Visitors looking for weddings behave differently from someone ordering a gift.
- Give services room to explain themselves. Weddings and events need more trust and context than a product-grid interaction.
- Keep local action simple. Ordering and enquiry routes should remain visible without overwhelming the visual work.
Technology
DudaResponsive designLocal business UXCTA architecture
Verified evidence and limits
| Project status | Documented past redesign project. |
|---|---|
| Current public availability | The supplied domain returned a Duda “Site not found” page when checked in September 2026. |
| Results | No traffic, order or enquiry lift is claimed without analytics and client-side attribution. |
| Visual comparison | No before-and-after imagery is presented because verified source captures were not supplied. |